Advertise with us
KallOut ads appear as Sponsored Menu Items in the BestGuess™ area of the Context Menu (as indicated by a Gold Star icon) and as banners at the top of certain KallOut Content Providers (e.g., the Google Search KallOut). These search-based, keyword ads appear whenever you view the KallOut Context Menu that comes up next to a selected word or phrase for which we (or our ad partners) provide advertising.
For example, here is an Gold Star ad that displays a link to a web site offering "Vintage Marilyn Monroe Poster Sales" that comes up when the keyword "Marilyn Monroe" is selected:
KallOut offers Keyword Advertising Campaigns at either Cost Per Click (CPC) or Cost Per Impression (CPM) rates that vary based on the amount of the initial ad campaign being purchased. As you can see below, the CPC and CPM rates are lower for ad campaigns that have longer time periods to serve the ads and higher minimum ad buy commitments (which are paid upfront).
| Tier | Minimum Ad Buy | CPC Rate | CPM Rate | Time Period |
| 1 | $25,000 | $0.20 | $1.00 | 90 days |
| 2 | $20,000 | $0.30 | $2.00 | 75 days |
| 3 | $15,000 | $0.50 | $3.00 | 60 days |
| 4 | $10,000 | $0.75 | $4.00 | 45 days |
| 5 | $5,000 | $1.00 | $5.00 | 30 days |
Note: This is KallOut Keyword Advertising price list as of 1/1/09. Prices are subject to change without notice.
KallOut guarantees delivery within the specified time period from the start of the campaign which begins as soon as payment has been received and all keywords, ad copy, landing page URLs and banner ad graphics have been approved. If KallOut doesn't deliver the full number of installs in the allotted time, then the unearned balance of campaign funds will be returned to the advertiser (unless the advertiser chooses to allow the campaign to continue on a 30 day auto-renewal basis).
To have an insertion order sent to you, please e-mail and include your initial ad campaign purchase (which determines your pricing tier for CPC and CPM rates), preference for CPC or CPM ads, # of keywords, sample keyword ad copy (as you might currently use with the ad systems offered by Google, Yahoo or Microsoft), typical landing page, and your name and phone number.